Exploring advertising billboards as inspiration, the graphic billboard as a metaphor pays tribute to the tech client as the pioneering force in online advertising. American idioms were used to illustrate phrases such as “When Life Gives you Lemons” and “What you see is what you get” into whimsical collages throughout the building. 770 individual artwork panels were produced and curated into 30 installations.
Materiality, layering and transparency were studied in order to develop distinct visual compositions, then curated with architectural design elements. Art was direct printed onto Plywood and OSB in order to provide an honest and raw beauty in billboard construction materials then finished with paint dipped fields of color. Juxtaposing a delicate fabric canvas provides the structures with transparency, alluding to how aged billboards are often missing panels. Feature movable locations are easily rearranged to encourage manipulation of compositions.
The sign design concept was inspired by the name and embellished corners as a design feature.
Tron themed game room for tech client.
Inspired by the magic of Willie Wonka and winning the elusive golden ticket, self promotional Best of 2014 Award aimed to deliver a smile to each lucky recipient. This whimsical award has a hint of gold foil wrapped with blind embossing.
Best of 2014 self promo featured in FPO - Underconsideration
Biophilia inspired environmental graphics for tech workplace.
client City of Santa Monica Cultural Affairs Division
project Jazz on the Lawn event postcard
completed 2017 & 2015
client Kevin Daly Architects
project book & website
completed 2015 - 2016
client Reboot Stories
project identity & book design
Formerly DIY Days, worked with Reboot Stories to help them reposition the 3-day conference and rebrand the identity as Learn Do Share.
After rebranding Learn Do Share, the task of designing the LA booksprint #5 to reflect the new identity and capture the 3-day LA event was a fluid process.
client NCA Studio
project Identity rebrand
client Corsini Stark Architects
client Associates Purchasing
project Identity rebrand & website
Associates Purchasing was already being recognized in the industry as AP prior to the rebranding conversation. The rebranded AP identity helped reposition the furniture solutions company in their industry without loosing their existing clientele and recognition.
Clive Wilkinson Architects
To describe the spectra of work, award-winning projects, and great photography, a large tabloid sized format was chosen for the firm’s promotional brochure. It allowed wide angled and detailed imagery to coexist.
architect Clive Wilkinson Architects
project Chicago NeoCon showroom environmental graphics
The theme for Haworth's 2011 NeoCon showroom embraced design freedom through their furniture solutions. This was displayed through an evolution of workplace settings and expressed through colored spacital zones. The columns became graphic wayfinding devices to tell a spacial story.
client Macquarie Group
architect Clive Wilkinson Architects
project environmental graphics
Stacked shipping container grid wall graphic concept for the trader bank group —
connecting the office space with the harbor.
client Clive Wilkinson Architects
project firm portfolio book
recognition honored in 2012 by Smithsonian Cooper-Hewitt National Design Award
project simple solutions poster
recognition 2009 Print Regional Design Annual Magazine
2010 Digital Imaging with Messages book
Domestic and international packaging designs for various housewares products. Each product went througha development process for art direction of photography, package diecut and illustrated infographics to highlight the key selling features.