client LinkedIn
project 4 story workplace building
scope Inbug installation, Environmental Graphics, Signage
complete 2019
The building concept story ‘common thread’ became a whimsical idea centered around different types of communications, aimed to connect the building on the Sunnyvale campus. Using a graduated color scheme allotted by floor, the artwork and wayfinding work in tandem throughout the building. Each floor follows a subtheme of the common thread, represented by modes of communication and collaboration: analogue, human and digital.
LinkedIn’s three-dimensional InBug is composed from a blend of materials—blue cords, threaded frames, acrylics and painted woods—representing the common thread story.
“It’s all about the process” brand message was showcased to reinforce LinkedIn’s culture. The layers of different typography enforce the idea of process.